Electronic price tag systems help retailers solve a common problem: keeping prices, promotions, and product information accurate across multiple shelves and stores. Paper labels require manual replacement, while frequent price changes can create delays, inconsistent information, and unnecessary labor. Hipoink’s 10.1-inch TFT label addresses these challenges with a full-color display, WiFi communication, and cloud or local deployment.
Unlike traditional e-paper labels designed mainly for static price display, this TFT electronic shelf label supports vivid color content and streaming video advertising. You can update product information, prices, and location information in real time, making it suitable for supermarkets, chain stores, and other retail environments where flexible pricing and visual communication matter.
Why Choose a 10.1-Inch Electronic Price Tag?
The 10.1-inch format gives you considerably more display space than conventional small shelf labels. Hipoink’s SHESL-48-9RA provides a 1280 × 800 resolution and a 216.58 × 135.36 mm active display area.
The full-color TFT screen supports 16.7 million colors, allowing you to present prices, product details, promotional content, and visual advertisements on the same device.
Key advantages include:
- Full-color TFT display for richer product and promotional information
- WiFi communication for wireless data transmission
- Cloud or local deployment to suit different IT environments
- Real-time price and product information updates
- POS integration for automated price synchronization
- Full-angle viewing for clear visibility from different positions
- Full lamination to reduce dust ingress and improve display clarity
- USB Type-C power supply
- Online firmware upgrade support
- Streaming video advertising for dynamic retail content
Electronic Price Tag Features for Multi-Store Retail
Managing prices across multiple locations can become difficult when every store relies on manual updates. Hipoink’s electronic shelf label system allows you to centralize price management and coordinate information across stores.
You can use the system to:
- Unify franchise pricing across different stores
- Change prices quickly during promotional campaigns
- Manage multiple stores from a centralized system
- Synchronize online and offline pricing
- Reduce paper consumption and manual price changes
- Apply pricing strategies more consistently
- Bind or unbind ESL devices through a PDA
When connected with a POS system, the ESL can automatically adjust displayed prices according to POS information. This creates a more efficient workflow for retailers that frequently update prices.
Full-Color TFT vs. Traditional E-Ink Price Tags
Not every retail application requires the same type of display. E-ink labels work well for low-power static information, while a TFT electronic price tag can provide richer visual content and support advertising applications.
| Feature | 10.1-Inch TFT Electronic Price Tag | Traditional E-Ink Price Tag |
|---|---|---|
| Display | Full-color TFT | E-ink/e-paper |
| Resolution | 1280 × 800 | Varies by model |
| Color | 16.7M true colors | Typically limited color options |
| Viewing | Full viewing angle | Wide viewing angle |
| Price Updates | Real-time wireless updates | Real-time wireless updates |
| Advertising | Supports streaming video | Mainly static content |
| Deployment | Cloud or local | Depends on system |
| Best Use | Retail pricing + visual marketing | Primarily price and product information |
Therefore, if you want an electronic price label that combines digital pricing with promotional content, the larger TFT format can provide more flexibility.
Technical Specifications of the Hipoink ESL
The SHESL-48-9RA is designed for professional retail applications and combines a relatively large display with a lightweight housing.
Important specifications include:
- Product code: SHESL-48-9RA
- Display size: 10.1 inches
- Display technology: Full-color TFT
- Resolution: 1280 × 800 pixels
- Active display area: 216.58 × 135.36 mm
- Dimensions: 243.85 × 151.25 × 14.1 mm
- Weight: 149 ± 9 g
- Communication: WiFi
- Viewing angle: Full viewing angle
- Operating temperature: -10°C to 60°C
- Material: ABS + PC
- Power supply: Type-C
- Working voltage: 5.0–12V
- Upgrade: Online upgrade supported
- Video: Streaming video advertising supported
The 14.1 mm thickness and 149 g weight make the unit relatively easy to install and handle in retail environments.
How to Deploy an Electronic Price Tag System
You can introduce a smart electronic price tag system through a straightforward workflow:
- Choose the deployment mode: Select cloud deployment or local deployment according to your IT requirements.
- Connect the ESL system: Establish the WiFi communication environment and connect the relevant retail management system.
- Bind the labels: Use a PDA to bind each electronic shelf label to the corresponding product or shelf.
- Synchronize product data: Import product names, prices, locations, and other relevant information.
- Connect POS systems: Integrate the ESL system with POS data when automated price synchronization is required.
- Launch promotions: Update prices and promotional content centrally when campaigns begin.
- Monitor and update: Manage multiple stores and perform online upgrades through the system.
This workflow can help you reduce repetitive manual work while improving pricing consistency.
Electronic Price Tag Applications in Retail
A 10.1-inch TFT electronic price tag is particularly useful when you need both pricing information and visual communication. Typical applications include:
- Supermarkets: Display prices, product information, and promotions.
- Chain stores: Maintain consistent pricing across multiple locations.
- Convenience stores: Quickly update prices for promotions and seasonal campaigns.
- Retail stores: Combine digital pricing with product marketing.
- Smart stores: Connect shelf information with centralized digital management systems.
Hipoink has also developed ESL solutions for retail, warehouse, and other business environments, giving you options to build a broader digital labeling system as your operations expand.
Why Work With Hipoink?
Hipoink has more than 30 years of experience in the display module industry and operates a 10,000 m² facility with 8 automated e-paper assembly lines. Its 50-person R&D team has extensive display-industry experience, while the company has filed for 125 independent intellectual property rights, including invention patents, utility model and appearance patents, software copyrights, trademarks, and international patents.
For quality and compliance, Hipoink states that its products comply with CE, RoHS, and FCC requirements. The company also passed ISO9001 quality management system certification and IATF16949 automotive industry quality management system certification.
These capabilities allow you to work with a supplier that can support electronic paper modules, ESL products, and customized digital display solutions within one supply chain.
FAQ
What is an electronic price tag?
An electronic price tag is a digital label used to display product prices and related information. It can receive wireless updates, helping retailers reduce manual label replacement and keep pricing information consistent.
Is the Hipoink 10.1-inch label an E-ink display?
No. The SHESL-48-9RA uses a full-color TFT display with 1280 × 800 resolution and 16.7 million colors. It is designed for applications requiring richer visual content than a conventional static e-paper price label.
Can the electronic price tag connect to a POS system?
Yes. The Hipoink ESL system can integrate with POS information so that product prices can be updated automatically according to the connected POS system. This is useful for stores with frequent price changes or multiple locations.
Conclusion
A 10.1-inch electronic price tag gives you more than a digital replacement for paper labels. With its full-color TFT display, WiFi communication, real-time information updates, POS integration capability, and support for streaming video advertising, Hipoink’s SHESL-48-9RA is designed for retailers that need both price management and richer in-store communication. Backed by Hipoink’s 30+ years of display experience, 10,000 m² facility, 125 intellectual property rights, and CE, RoHS, FCC, ISO9001, and IATF16949-related capabilities, it provides a practical foundation for modern retail digitalization.
CTA
If you are planning a supermarket, chain-store, or smart-retail deployment, contact Hipoink to discuss your display size, communication method, POS integration, deployment model, and customization requirements.
